smm panel is growing fast. As a marketing channel, it's expected that you're going to put in the work to find your audience and build your following on each platform. However, keeping up with the trends is difficult. That's why we've gone ahead and curated this detailed Social Media Marketing panel overview, filled with useful tips and information that will help you decide which platforms to focus on and which to leave for later.
Why Should You Care About Social Media Marketing?
If you're reading this, I assume that you're already aware of the power of social media to grow your business. However, just because you know what social media is and how it works, that doesn't mean that you know everything there is to know about it. Believe it or not, being active on social media is a lot more than just posting occasionally. It's a full-time job that requires a lot of attention to detail, research, and strategy. When executed correctly, social media can help your business flourish and even see an increase in revenue. If that's something that interests you, then welcome to the club!
What Is Social Media Marketing?
Put yourself in your audience's shoes for a minute. When you're using social media to market your business, you're essentially advertising or promoting your business using social media platforms. There are six different types of social media platforms, which we'll go over in detail below.
1. Twitter
Twitter is one of the most popular social media platforms, and with good reason. It's easy to use and allows you to have a quick and easy presence. Essentially, it's a messaging platform where you can talk to your audience. If that sounds like something that could be useful to your business, then Twitter is a great place to start. You can also utilize the platform to engage with your audience via chats, ask questions, or get feedback.
2. LinkedIn
LinkedIn is one of the most well-known business platforms, with over 500 million active users worldwide. It's a place for professionals to connect with other experts and grow their networks. One of the most unique features of LinkedIn is its reputation system. If you've been active on the site, you'll know that when a user creates a good reputation profile, they'll see a positive impact in their LinkedIn feed. Essentially, you can use LinkedIn to create highly targeted audience segments that will listen to and engage with your messages.
3. YouTube
YouTube is another big platform with lots of potential. Over 200 million people use the platform every month, and that figure is growing rapidly. It's a great place to build and engage with an audience. If you've got a video marketing campaign on your desk, then YouTube is a no-brainer. It's also a great place to find and share humorous content that will bring joy to your customers.
4. Instagram
Instagram is one of the largest social media platforms, with over a billion active monthly users. It was originally built for sharing photos and short videos. However, over the years, the platform evolved to be much more than a photo-sharing app. Today, it's a combination of a social network and a camera app. While it can be used for marketing, be mindful of your strategy and what you're trying to accomplish.
5. Facebook
Facebook is one of the world's biggest social media platforms (and we mean huge), with over 2.4 billion monthly active users. Just like other platforms, Facebook is an excellent place for marketers to connect with customers. It can also be used to build a community, find leads, and increase engagement with current customers.
6. Snapchat
Finally, we have Snapchat. The popular app has over 400 million users worldwide and is one of the biggest and most popular platforms for sharing stories. Essentially, Snapchat lets you create short videos and stories that can only be viewed for a short period of time. If you're looking to engage with your audience online, then Snapchat is a good choice. Be mindful of how you use the platform and what you share as it can be a bit tricky when it comes to identifying what's acceptable content and what's not.
The Growing Popularity Of Online Marketing
The world of online marketing is always expanding. Today, there are more platforms than ever before, and as a marketer, you'll want to be active on as many of them as possible. Just because a platform is popular doesn't mean that it's helpful or necessary for your business. It's always a good idea to evaluate the usefulness of each platform before committing to using it. Once you decide to implement an online marketing strategy, you'll need to set a budget and timeline for your plan. Are you just going to post on social media platforms or are you going to set up email campaigns and online stores to attract customers? It depends on your strategy and what you want to accomplish.